(October 2, 2008 – New York, NY)
–
At a festive evening at 24 Fifth
Ballroom in New York, Hon.
Shamsa S. Mwangunga, MP,
Minister of Natural Resources
and Tourism of the United
Republic of Tanzania, announced
that Tanzania will institute
Phase II of its successful TV ad
campaign on CNN. The East
African country will also air
the same “Tanzania: The Land of
Kilimanjaro, Zanzibar and The
Serengeti” commercial on WABC-TV/New
York. The Hon. Mwangunga was
joined at the gala by the Hon.
Bernard Membe, Tanzania’s
Foreign Minister.
During the gala evening, the
highlight of a weeklong series
of meetings with influential
travel industry groups, the
Tanzania Tourist Board (TTB)
also presented its annual
awards. Diana Williams, WABC-TV
anchor in New York, accepted the
TTB 2008 Media Award, and G.A.P.
Adventures Founder and CEO Bruce
Poon Tip accepted the TTB Tour
Operator Humanitarian Award.
In New York City for the first
time in her position as Tanzania
Minister of Natural Resources
and Tourism and as President of
Africa Travel Association, Hon.
Mwangunga led a high level
tourism delegation which
included government officials
and private sector Africa tour
operators and hoteliers. The
visit was timed to coincide with
his participation in the United
Nations General Assembly of H.E.
Jackaya Mrisho Kikwete,
President of the United Republic
of Tanzania. .
Accompanying the Hon. Minister
were Ms. Blandina Nyoni
(Permanent Secretary) Ministry
of Natural Resources & Tourism (MNRT)
; Ms.Mary Mmari, Director of
Tourism, MNRT; Mr. Julius Kibebe,
Personal Assistant to the
Minister; Mr. Peter Mwenguo,
Managing Director, Tanzania
Tourist Board (TTB); Mr.
Geoffrey Meena, Marketing
Manager, TTB; Mr. Gerald
Bigurube, Director General
Tanzania National Parks; Mr.
Paschal Shelutete, Tanzania
National Parks; Mr. Bernard
Murunya, Acting Chief
Conservator, Ngorongoro
Conservation Area Authority
(NCAA); and Mr. Steven Lelo,
Tourism Manager Ngorongoro
Conservation Area Authority.
They were joined by H.E.Ombeni
Y. Sefue, Ambassador to the U.S.
of the United Republic of
Tanzania, and H.E.Dr. Augustine
Mahiga, Tanzania’s Permanent
Representative to the United
Nations.
Hon. Mwangunga and her
delegation met with key
representatives of the American
Tourism Society (ATS), the
Africa Travel Association (ATA),
SKAL, and the U.S. Tour
Operators’ Association (USTOA).
Also on the agenda was a meeting
with the American Association of
University Women. And the
Minister spoke at the ATA Third
Annual Presidential Forum held
at New York University, and
participated in the National
Geographic Conservation
Roundtable.
Meetings Highlight: The
Conservation Roundtable
Hosted and moderated by Fran
Farrell of National Geographic
Adventure Magazine a discussion
of conservation challenges and
sustainability within the
context of increased
tourism.TANAPA and NCAA
illustrated how well they have
met these challenges,
illustrating with case studies
about community outreach,
dealing with poaching, creating
eco-friendly lodges, and other
examples. Participants included
representatives of the Hon.
Minister’s Delegation, the
Explorers Club, National
Geographic Adventure, Wild Life
Conservation Society and the
Rainforest Alliance.
The travel industry meetings and
Phase II TV advertising campaign
comes at a time when marketing
is credited with helping
increase projected tourism
income from the U.S. to $1.35
billion USD in 2009, up from a
projected $1.2 billion USD in
2008. Mwangunga and her
delegates arrived in the United
States at a time when Americans
have become the Number One
tourism market in Tanzania, and
Hon. Mwangunga plans to keep the
momentum growing. “For the first
time,” the Minister continued,
“visitors from the U.S. reached
a record high of 68, 379 in
visits to Mainland Tanzania and
the Spice Islands of Zanzibar.
This growth is unprecedented and
we look forward to a continuing
expansion of the sector.”
Peter Mwenguo, Managing Director
TTB added: “Tanzania has always
stressed the quality of the
safari experience and
conservation of land and
wildlife over mass tourism. As
the largest country in East
Africa, we can accommodate
increased numbers of travelers
and still maintain our high
standards of ecological
conservation.”
About Tanzania
Tanzania, the largest country in
East Africa, is focused on
wildlife conservation and
sustainable tourism, with
approximately 25 % of the land
protected by the Government. It
boasts 15 National Parks and 32
game reserves. It is the home of
the tallest mountain in Africa,
the legendary Mt. Kilimanjaro;
The Serengeti, named in October,
2006, the New 7th Wonder of the
World by USA Today and Good
Morning America; the world
acclaimed Ngorongoro Crater,
often called the 8th Wonder of
the World; Olduvai Gorge, the
cradle of mankind: the Selous,
the world’s largest game
reserve; Ruaha, now the largest
National Park in Africa; the
spice islands of Zanzibar; and
seven UNESCO World Heritage
Sites. Most important for
tourism, the Tanzanian people
are warm and friendly, speak
English, although Kiswahili is
the national language, and the
country is an oasis of peace and
stability with a democratic and
stable government.
For more
information about Tanzania visit
www.tanzaniatouristboard.com.